Product design and brand direction, built to hold up once they leave the file.
I’m a Senior Product & Brand Designer based in Dubai, with 8+ years of experience across fintech, e-commerce and digital design.
Over the years, I’ve come to believe that good design starts with structure, not just visuals. When the information architecture is right, everything that follows becomes clearer, both to build and to use.
My approach is grounded in understanding people, their needs and the way they interact with products. I enjoy turning ideas and insights into experiences that feel simple, useful and engaging, while paying close attention to the small details that can make something feel effortless.
I work across product design, brand identity, UI/UX, digital experiences and creative direction. I also use AI as part of my workflow, from research and exploration to ideation and production, while keeping the creative thinking and final decisions firmly human.
Languages: English · French · Malagasy
Valid UAE Driving License
Based in Dubai, UAE
