I sit at the intersection of product, branding, and production.
I currently lead product and brand design at a multinational fintech group in Dubai, where I oversee end-to-end creative direction across digital and physical channels. From trading platform UX and digital campaigns to brand assets featured on a MotoGP race motorcycle and a professional football jersey, I work across a wide range of creative disciplines to bring ideas and brands to life.
My background goes beyond design. Before moving to Dubai, I founded two creative businesses in Madagascar, an e-commerce brand and a print design studio. Those experiences taught me how to take an idea from concept to execution, while developing the practical and problem-solving mindset that still shapes the way I approach creative work today.
I studied Computer Science with a specialisation in Web Design, which naturally led me to combine design with technology. I still enjoy working with front-end code alongside design tools, allowing me to understand both the visual and technical sides of a digital experience.
Today, my work brings together brand design, product design, UI/UX, content creation, web design, motion, 3D and creative direction.
I believe great creative work is not only about making things look good. It is about understanding the idea, the audience and the purpose behind it, then turning that understanding into something clear, distinctive and memorable.