Filming and editing video content for a fintech brand, from broker expo recaps to product visuals and sponsorship highlights.
Videography · Editing · Motion Design
Beyond static design, I handle the video side of the brand too, capturing and editing content across three areas: recap videos from broker expos across Dubai, Egypt, South Africa, Oman, and other markets, abstract visual pieces for product advertising, and highlight reels built around the brand's sponsorship partnerships, from a MotoGP bike in action to Real Betis match moments. Same brand, three completely different stories to tell.
Every expo is a bit unpredictable, so I never rely on just one camera. When I want a shot to look sharp and intentional, I reach for a Canon R5 or R6 Mark II. But half the best moments at an expo happen fast, someone walking up to the stand, a reaction, a handshake, and for those I'll grab whatever's quickest to react with, usually my iPhone 17 Pro Max or a GoPro, sometimes an Insta360 when I want an angle that feels a bit more immersive. A gimbal like the Zhiyun Crane or a DJI Osmo Mobile comes out whenever I need the footage to feel smooth and controlled rather than handheld and shaky.
Once everything's shot, the real work starts in the edit, cutting the footage into something that actually flows, then building it out further with motion design, titles, transitions, and graphics until it feels polished and unmistakably on-brand.
The product videos take a different approach entirely, leaning into abstract visuals instead of showing the product head-on, closer to brand storytelling than a demo reel. And the sponsorship highlights are their own thing, cutting between the bike and rider in motion or key moments from a Real Betis match, shaped more like a teaser than a straightforward recap. Every format asks for something different, but the brand always comes through the same underneath.
A body of video work that shows up everywhere the brand needs energy and movement, from expo season to product campaigns to sponsorship moments. It's pushed me to think about motion as its own language, one with its own pacing, its own storytelling, and its own way of making a brand feel alive.